What is Executive Showcase?

Executive Showcase is simple-to-use, web-based software that enables any company to deliver savvy, up-to-date collateral to a target market, and measure the results with amazing accuracy. It converts your customized and compliance-approved marketing materials, brochures, white papers, client updates, and postcards into sophisticated online presentations — which you then deliver via a trackable electronic link. Whether you are talking to an audience of one or one million, Executive Showcase gives you a professional piece you can be proud of.

Executive Showcase Takes Company Brochures, Tracking and Targeting into the 21st Century

Executive Showcase enhances your ability to build your client and prospect relationships, and saves you time and money by eliminating the need to mail brochures. It also solves the mystery of whether your audience received it, read it, or is interested in your offering.  You can see immediate results and target your subsequent selling efforts with dramatically increased effectiveness.

How Executive Showcase Works

With Executive Showcase, you control the content, delivery and monitoring processes.  In other words, we provide the software and client support, while you decide what image and message you want to convey.  You distribute your finished piece to an unlimited audience via your choice of electronic delivery mechanisms -- and let the tracking tool record the results!

Here’s how easy Executive Showcase makes it for you:

• There is virtually no set-up time.  Executive Showcase can be mastered in minutes.
• Quality control is ensured by a built-in workflow system that takes you from design to live launches.
• It accepts your pre-approved PDF files via an easy-to-use import wizard. It then converts them into a ready-to-deploy electronic flip book with each file connecting to a dedicated link.
• A cutting-edge system also accepts your pre-approved graphic designs.
• You can log onto the administrative dashboard and modify specific flipbook pages at any time, selecting only the parts that you wish to change.

Cutting Edge Tracking System

To say that Executive Showcase delivers a wealth of information on how viewers respond to your brochure is an understatement.  There is a depth and breadth of intelligence that surpasses anything ordinary market research can deliver.  This gives you an invaluable edge in refining your target market, increasing your sales, and improving your client services.

For example, you will see which recipients open your flipbook and how much time each viewer spends on a page.  Once you know the level of interest each customer and prospect has in your message, you can tailor your sales approach to them.  You then can initiate contact instead of waiting for them to make the first move!

Automatic tracking begins the moment you send out an Executive Showcase flipbook.  Here are just a few of the statistics that will be captured for your use:

• Total viewers accessing your Executive Showcase links
• Viewer name, company, and email
• Number of website hits brought through the links
• Total viewers initiating email via the links
• Total viewers connecting to a specified page
• Total reader viewing time for your brochure

You will receive both summary statistics as well as a breakdown of categories with a drill down connection to the next statistic. When it comes to tracking, Executive Showcase leaves no stone unturned.

Options for Viewers

Easy, intuitive navigation makes Executive Showcase an enjoyable experience for viewers. Advantages for your readers include:

• Choice of flipbook style or presentation view
• The ability to select points of interest from a table of contents
• Text search
• Auto or manual browse mode
• Full zooming and printing capabilities